A persistent challenge faced by Salesforce sales and service organizations is providing real-time, data-driven guidance for their service agents and sales agents. As a result, critical decisions around cross-sell, prioritization, and customer engagement are often left to individual judgment. This leads to inconsistent outcomes and missed revenue opportunities. In today’s digital enterprises, the gap is no longer data availability but […]

There is much fear surrounding super intelligent AI. But it isn’t about AI being too smart. Instead it’s really about the opposite. In doomsday predictions, people worry about AI executing so single mindedly that it actually causes harm. In short, we fear that the AI will be too dumb, not too intelligent. Case in Point: The Paperclip AI and Genie […]

It looks like we have a customer experience paradox. Imagine standing outside a house, admiring the garden, backyard, and all the rooms that offer unique possibilities. You see endless potential. But once inside, what if you were locked in just one room? You’d lose access to all the possibilities you had imagined, confined to a small part of the house. […]

Prioritizing AI use cases is important. That’s because while AI use cases can be targeted to influence revenue, CX, costs, and service, not all of them are right for a business all the time. Read this post on creating an AI strategy. So, it’s useful to create a scoring method that enables us to transparently prioritize AI use cases: Identify […]

In this blog, I’ll discuss  a key insight recently gained on how app modernization projects (including a SQL to NoSQL migration) can be done using AI with ~30% or more savings in time and cost. TLDR; Make your AI agent a developer on your team, not just a developer’s assistant. Just as developers need good inputs, so does your AI […]

Creating a successful partner program is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3 best practices or tips to adopt as you embark on and scale a partnership program. PS: This post is written from an ISV or product/platform company point […]

In this blog, I’ll introduce a practical partnership maturity model that you can use to perform a diagnostic. As you already know, running a partnership or alliance in tech needs a variety of things to come together. For example: Value proposition development (why would clients or partners care) Marketing Sales Solution building competency development (certifications, trainings etc.), Relationship management Leadership […]

This goes without saying but an AI strategy is nothing but a way to use AI so that you can improve the execution / impact of your stated business strategy. That’s because AI, including generative AI and predictive analytics (both supervised and unsupervised), has the potential to really accelerate business results. In this blog I’ll outline a simple methodology to […]

Today, no innovation can be discussed without considering either how AI will enhance it or make something redundant. Generative AI offers profound transformations across industries. But it can be tough to brainstorm use cases without a structure. So, in this post, I’ll outline a four major use case categories for innovating with generative AI. You can also think of them […]

If you use the internet or engage in any kind of transaction that a normal human would engage in, then your personal data is often being monetized without any compensation to you. Here are some ways: Companies and advertisers collect your personal data (e.g your browsing and purchase history) Companies use a combination of zero, first, and third party data […]

Why this post on demand generation? All of us are trying to generate leads and drives sales. But too often our lead generation efforts feel like a treadmill. We do more and more, and the outcomes are less and less. So in this blog, I want to highlight how we can improve lead generation by focusing on one step higher […]

A partner GTM plan (go-to-market plan) is crucial to systematically drive desired brand and revenue results. In the absence of that, most partnerships languish (~85% – 90%) without making any meaningful revenue. You can access a free GTM template I created here. Read on below to see how to use it. PS: This post is primarily targeted towards an SI […]

This post on content strategy is very specific to B2B professional technology services. If you’re a marketing, practice, or sales leader, then this post should hopefully give you a simple yet effective formula to create a content strategy that directly influences revenue. Quick disclaimer: This post is NOT about increasing your website traffic. Why? Because you don’t need it. I […]

In this post, I’ll outline a partnership framework you can use to start making more revenue from your partnerships. Partnerships are tremendously beneficial as a source of brand awareness and sales leads. But they remain under-utilized. As a matter of fact, only about 2-3% of the partnerships perform as expected and deliver the expected results.  And as it is with […]

Discover the time-saving strategies of how to use an AI content writer. It can dramatically improve the efficiency of your workflow. Note: This blog will contain various affiliate links to HubSpot software. HubSpot has come out with a very nice AI enabled content writing tool as part of their marketing automation package. This post was written 80% using this tool […]