Implementing AI seems to be simple at first glance: Get a dataset, run a regression or neural network on it, and voila, you have insights Send your prompts to a generative AI API like AWS or Open AI, and receive excellent content (or code) back However, beyond the innovation lab, adopting enterprise AI is complex to say the least. In […]
A partnership framework helps you be more systematic with driving growth through partnerships. In today’s rapidly evolving business landscape, partnerships have become the cornerstone of success for many system integrators (SIs) and independent software vendors (ISVs). Whether collaborating with SIs for distribution channels or integrating with big tech platforms like AWS and MS, partnerships offer invaluable opportunities for growth and […]
In this blog, I’ll review three key product management skills. The learnings in this blog post, come from my experience as a founder and product manager, and from seeing good PMs in action. So instead of a comprehensive laundry list of skills, I decided to focus on the 3 that I think are often overlooked. As a product manager overseeing […]
For the past 18 months, generative AI has taken our world by storm. From writing poetry to doing our homework, it seems like that it can do everything. Today, no innovation can be discussed without considering either how AI will enhance it or make it redundant. Generative AI offers profound transformations across industries. But it’s not without risks. In this […]
A buyer journey is how your buyers will move towards a purchase – have a problem, evaluate solutions, make a decision. It’s not just for marketing, but also applicable to sales – new client acquisition as well as account growth (or account farming). A buyer’s journey is different from your B2B sales pipeline which is an internal process for sales […]
Discover the time-saving strategies of how to use an AI content writer. It can dramatically improve the efficiency of your workflow. Note: This blog will contain various affiliate links to HubSpot software. HubSpot has come out with a very nice AI enabled content writing tool as part of their marketing automation package. This post was written 80% using this tool […]
When we think about revenue attribution, one of the most common topics that we think about is “How much revenue did marketing influence?” or “Where did our leads come from?”. That makes sense when business leaders intuitively already have a sense of what is moving their pipeline. It’s also useful when brand awareness and lead generation need primary focus. It […]
The decision on adopting a CRM and marketing automation system can cause a lot of daily frustrations, loss of revenue, and sales-marketing misalignment. Much of the publicly available advice is too heavily focused on content marketing and product/ticket selling. It doesn’t apply very well to B2B enterprise services. We need an integrated system that brings the strategy together, and doesn’t […]
This post on content strategy is very specific to B2B professional technology services. If you’re a marketing, practice, or sales leader, then this post should hopefully give you a simple yet effective formula to create a content strategy that directly influences revenue. Quick disclaimer: This post is NOT about increasing your website traffic. Why? Because you don’t need it. I […]
This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don’t have an automation platform It’s under-utilized and only used for occasional bulk announcements It’s used for cold sales emails If you are keen to put sales & marketing automation to work […]
A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue. You can access a free template I created here. Read on below to see how to use it. Why A Partner GTM plan? Most partnerships languish (85% – 90% of them). They start out with the best of intentions but then fade […]
In this blog, I’ll discuss what is design thinking, is it still relevant, and how to apply it in a practical way to a real growth problem. We’ll use channel partnerships as our example today. Why design thinking? Consider these statistics: Only 9.1% of sales think that leads generated by marketing are high quality 85% of all channel partnerships fail […]
Creating successful partner programs is a key enabler of growth. A well thought-out partner program can contribute significantly to both brand and revenue. To improve the chances of success, here are 3 mistakes to avoid as you embark on and scale a partnership program, Mistake 1: Ignoring which type of partners you want The right partners are determined based on […]
Why this post on demand generation? All of us are trying to generate leads and drives sales. But too often our lead generation efforts feel like a treadmill. We do more and more, and the outcomes are less and less. So in this blog, I want to highlight how we can improve lead generation by focusing on one step higher […]
The crypto news was abuzz last week with the news of PayPal launching a USD stablecoin. However, what does it mean? What are the pros and cons? Let’s try to unpack these questions. What Is the PayPal USD Stablecoin? A stablecoin is a way for a crypto currency to stay pegged to the US dollar. The connection to USD provides […]