A partner GTM plan (go-to-market plan) is crucial to systematically drive desired results – both brand and revenue.
All you have to do is to follow the template and fill out marketing, sales, technical, and governance activities.
Most of these are standard activities such as webinars, sales outreach, point-of-view content, certifications, creation of demo’s, and so on.
The sequencing and actual execution is what trips us up in most cases.
This is a practical partnership maturity model that you can use to perform a diagnostic.
As you already know, running a partnership or alliance in tech needs a variety of things to come together, viz. marketing, sales, solution building, competency development, relationship management, leadership alignment etc.
However, while executing in the trenches, it’s difficult to assess the health of your partnership without an overarching framework that allows you to do so.
Therefore, I created a simple and practical framework that covers governance, marketing, sales, and technical expertise.
This is a workbook that helps you develop a content strategy that will yield tangible revenue growth within 4-6 months.
This workbook is an accompaniment to this article:
https://www.manishgrover.com/creating-a-content-strategy-that-drives-growth/