Client's c-level vision and stakeholder rollup, current gaps and blockers, short and long term roadmap, beliefs and values
Service line footprint, relationships, competitors, headrooms, partners, solutions
Creating and nurturing relationships, value addition, being a trusted partner, collaborating on personal & professional goals
Quality and consistency, communication & methodology, alignment with campaign strategy, team building
High and low touch engagement, perception building, and brand reinforcement - events, workshops, email, social, deal support
Field engagement, opportunity tracking, co-marketing, joint client engagement
Delivery, sales, CSAT, and relationships KPI tracking, recurring blockers, forward-looking analysis, executive support, resourcing alignment
Cluster and roll up of accounts and client roadmaps, identify common campaigns, align industry messaging, elevate solutions, partnerships, and marketing
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Answer a few questions about your Account Growth process and diagnose your primary gaps as a first step.
This self assessment will give you a good foundation. Connect with me for a detailed assessment to get your account growth initiatives in high gear.
Take The Account Growth Maturity Model
Account Growth or Account Farming has a deceptively simple recipe. But it is very easy to lose track of the growth levers as daily pressures mount.
Then, sporadic efforts take over. What you really need is a proven and repeatable recipe for account farming.
I help you put in place a clear and systematic strategy and execution plan.
As a result, you get tangible results within 90 days.