Interconnected Components of a GTM Plan
Inbound Marketing
SEO, content, blogs, webinars, social posting
Partner Engagement
Co-sales, co-marketing
Influencers
Testimonials, backlinks, awards, analyst coverage
Outbound
Paid advt, events, paid webinars
Direct Outreach
List buying, cold calls, emailing, Linkedin
Sales Enablement
Enablement content to generate, consultative sales readiness, content, videos, templates
ABM
High value accounts, 1:1, targeted, cross channel
Marketing Automation
Lead capture, customized nurturing workflows
An Optimal Mix
Not all channels and tactics are right all the time. Selecting them depends on our readiness, buyer journey, available budgets, competition, and so on.
So we must select the right channels and continuously optimize not just the technical side of the offering, but also the messaging, content and delivery.
It is also important to ensure that we execute a robust plan aligned clearly to the planned revenue and brand milestones. That way we can quickly adjust the course of action as required.
Pull Your GTM Plan Together
I help you bring cohesion and generate tangible ROI within a few months.
My method is to work closely with your sales, marketing, and service line teams to select and coach execution on the right GTM channels and tactics so we can meet the goals we set for ourselves.
This GTM plan can be specific to a solution, industry sector, or an entire service line.
As we get going, my goal is to have your team learn the process and take over fully.