If you are looking to influence revenue from your content marketing, then this blog will be helpful for you. Traditional content audits focus on SEO metrics, traffic, and technical issues. A good guide for this type of audit is here by ahrefs and another good one by SEMRush. For enterprise B2B clients where the sales is complex and transactions are […]
The idea of creating a composable business enterprise stems from a need for better resiliency to change. It also leads to better customer experiences and business agility. Gartner lays out a framework for organizations to follow the four principles: modularity, autonomy, orchestration, and discovery. At its core, this means a decoupled, more agile organization so that business processes can pivot […]
The impact of API economy is across all industries. Because APIs by their very definition are supposed to promote interaction and dialog across multiple companies, often in different industries. In my article on American Banker Don’t Give Away The Store When Enabling APIs, I brought out the focus on ensuring that banks maintain their customer experience front end, while allowing additional channels […]
A recent report on The Disruption of Banking by The Economist highlighted that more than half of the banks are either ignoring the Fintech trend, or talking but not doing anything about it. In 2016, we are now seeing banks finally starting to tackle the emerging trends by partnering on many fronts, utilizing application program interfaces (APIs) and experimenting with […]
I recently had the privilege of speaking at the BAI Beacon conference in Chicago. The topic was about the potential for APIs in financial services. The focus was on customer engagement. Update: A more detailed version of this blog is now on BAI.org as an article titled: Pieces in Place: The Rubik’s Cube Model of APIs This session presented a 3-step model for how […]
This article on sales and marketing automation is for you if you feel that revenue potential is not being addressed and/or one of the following is true: You don’t have an automation platform It’s under-utilized and only used for occasional bulk announcements It’s used for cold sales emails If you are keen to put sales & marketing automation to work […]
The decision on adopting a CRM and marketing automation system can cause a lot of daily frustrations, loss of revenue, and sales-marketing misalignment. Much of the publicly available advice is too heavily focused on content marketing and product/ticket selling. It doesn’t apply very well to B2B enterprise services. We need an integrated system that brings the strategy together, and doesn’t […]
The crypto news was abuzz last week with the news of PayPal launching a USD stablecoin. However, what does it mean? What are the pros and cons? Let’s try to unpack these questions. What Is the PayPal USD Stablecoin? A stablecoin is a way for a crypto currency to stay pegged to the US dollar. The connection to USD provides […]
Bed, Bath, and Beyond has filed for chapter 11. Analysts and experts are citing and analyzing several reasons leading up to this event. These include Intense competition Slow to adopt digital Lack of differentiation Too much physical inventory Outdated business model Wrong private label product strategy and so on Many of these reasons are spot on of course, but there […]
In this blog, I’ll review three key product management skills. The learnings in this blog post, come from my experience as a founder and product manager, and from seeing good PMs in action. So instead of a comprehensive laundry list of skills, I decided to focus on the 3 that I think are often overlooked. As a product manager overseeing […]
One of my friends asked chatGPT to respond to my article titled “Is Data Democratization Going to Die with AI (e.g. ChatGPT)?” In my blog, I argued that if AI chatbots become the first destination where users ask their questions, then experts – whose knowledge is being used by AI – may need to license their information for AI to […]
As the AI wars heat up every day, will data democratization aka open sharing of knowledge die? Will classic content marketing die? If an AI speaks to your audience instead of you, what is the point of sharing useful knowledge with everyone on the web? If content marketing was monetized by getting readers to know you, then how will that […]
I think I’m finally starting to understand what finding my purpose means. So I thought I’d write about it to share with you, and also clear my own mind in the process. To be honest, I never understood why they always say “have a purpose” in life. What is that exactly? Is it to rise to the top of my […]
Creating a story aligned with your purpose is important for several reasons. It helps define your GTM (go-to-market) better by prioritizing the right offers. Having a clear purpose also gives the entire team something to rally around. Finally, clients can feel and appreciate the focus you are bringing because it clearly reflects onto their own strategic objectives. But what is […]
2021 saw exceptional innovations in blockchain, AI & analytics, and digital. For 2022, these high-profile areas signal the need for very big shifts in how we operate. So here are three priority areas for 2022 that I believe will be important to drive growth and higher relevance with customers and partners alike. The big wins will come for those who […]